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Wi-Fi Analytics - Location, Behaviour and Monetisation

This article was originally published on Technology.Info.
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Viewer Takeaways

  • Understand the Wi-Fi infrastructure required to support wireless analytics
  • Understand what information can actually be gathered
  • Understand the value of this information to the organisations
  • Recognise all privacy concerns and restrictions

The right Wi-Fi infrastructure, with appropriate analytic services, can provide not only a secure, scalable, reliable, and high performance Wi-Fi network; it can also be leveraged to infer an understanding around consumer behaviour. Wi-Fi today is not just about APs and connectivity; it’s about building a scalable, future-proof foundation that supports the evolving application and services use cases - one of which is data analytics. In exchange for providing Wi-Fi for customers, a venue gets real time insights, demographics and analytics, whether clients are associated or not. This data can then be leveraged to improve loyalty, boost sales, and to engage more personally with customers - the information collected can be used to form highly targeted email campaigns, either using the in-built tools, or by exporting the data via the API. Ultimately, the solution can be used to transform and improve a customer's in-venue experience.

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