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Paul Sheedy explains what it means to be creative

In this video Paul Sheedy, CEO of Reward Technologies, sits down and talks us through how to make your business creative.

He covers a range of topics from business foolishly jumping on bandwagons, app apathy, and why going against the collective “wisdom” is often more profitable than blindly accepting facts.

Do you agree with Paul? Let us know your thoughts in the comments section below.