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Pinterest to introduce Promoted Pins feature in the new year

The popular visual discovery site Pinterest announced on Sunday via its blog (opens in new tab) that it will roll out promoted pins for partners, starting 1 January.

The promoted pins, a way for marketers to advertise on Pinterest, is about to go public after eight months of testing.

Pinterest says it is pleased with the way the beta version of Promoted pins played out, and is ready to introduce the update to its users.

It says the program performs "just as good and sometimes better than organic Pins", and that brand advertisers "achieved about a 30% bump in earned media (free impressions!) from their campaigns".

According to its blog post, promoted pins perform well long after the campaign ends, and during the beta, pins often saw an extra five per cent bump in earned media in the months after the campaign.

Pinterest announced major upgrades to Promoted pins, which include new brand ad formats and advanced targeting. In addition, it's also rolling out the Pinstitute, a program that will help advertisers use the full potential of promoted pins through a series of workshops and webinars.

"The Pinstitute will focus on two tracks: Creative and measurement. You’ll learn what kind of Pins perform well, what Pinners care about and how we’re thinking about our products in the future.

"We’ll also get your feedback on what you’d like to see us do so we can help you get even better results from Pinterest".

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.