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Apple Watch gold edition so pricey, it’ll need to be kept in a safe

We’ve all heard the speculation about how expensive the higher-end models of the Apple Watch are going to be, and the gold version of the smartwatch is expected to be extremely pricey – an assertion backed up by the latest move Apple has made in its retail stores in preparation for the arrival of the device.

Yes, Cupertino is apparently installing safes in its shops to keep the gold watch safe from thieves, such is its value.

This story comes from 9 to5 Mac’s sources, which reckon Apple is having customised safes installed and fitted with MagSafe chargers to keep demo devices charged up overnight. Demo units and shop stock of the golden Apple Watch will be kept in the safes overnight.

While the base model of the smartwatch starts at a relatively affordable $349 (£230), the gold edition is rumoured to be pitched around the $4,000 to $5,000 mark (£2,700 to £3,300), so it’s no wonder Apple is wanting to find a secure environment for the things. Even the stainless steel version of the device could run from $500 to $1000 (£330 to £660).

Whatever the exact prices turn out to be, Apple will be carving out its usual premium profit margin, you can bet on that.

The Apple Watch is set for launch in April in the US, though it might take longer to reach the UK as we reported last week.

Darren Allan
Darren Allan

Darran has over 25 years of experience in digital and magazine publishing as a writer and editor. He's also an author, having co-written a novel published by Little, Brown (Hachette UK). He currently writes news, features and buying guides for TechRadar, and occasionally other Future websites such as T3 or Creative Bloq and he's a copy editor for TechRadar Pro. Darrran has written for a large number of tech and gaming websites/magazines in the past, including Web User and ComputerActive. He has also worked at IDG Media, having been the Editor of PC Games Solutions and the Deputy Editor of PC Home.