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Daily Mail succeeds online but print still on the decline

Printed media continues to lose battle after battle in the war against digital media, and Daily Mail is proof of yet another defeat for the print.

Daily Mail's publisher Daily Mail and General Trust (DMGT) reported "results in line with expectations“, when it comes to digital media, print and advertising revenues in the newspaper business.

DMGT said its revenue for the first quarter to the end of December was £476m, meaning it went up one per cent compared to the previous year.

DMG media, a consumer media business which includes the Daily Mail newspaper, reported revenues of £190m, an underlying decline of two per cent, with circulation revenue falling four per cent.

On the other hand, digital advertising revenue for MailOnline, also property of DMGT, rose 21 per cent to £18m in the quarter, while print advertising revenue fell 10 per cent to £48m.

DMGT has invested heavily in building up MailOnline, which now has 120 dedicated journalists in its New York newsroom,Telegraph reports (opens in new tab), and the results are clearly visible.

MailOnline's global monthly unique browsers in December went up 38 million, to a total of 200 million.

Another site owned by the DMGT is Wowcher, a discount coupon website, and the group says it now has 6.3 million subscribers, bringing up the digital advertising profits 36 per cent.

According to Journalism.com (opens in new tab), ad revenue in print reached its peak in 2006, and has been declining ever since, while online ad revenue has shown steady growth.

Sead Fadilpašić
Sead Fadilpašić

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.