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Fitness wearables reaching wrong audience, and failing to make an impact

Fitness trackers might be a lot cheaper than smartwatches, which is certainly one of the reasons they’ve accelerated ahead of watches in the wearables market, but they’re still not nearly cheap enough according to a new piece of research.

The new study from the American Medical Association (AMA) claims that fitness wearables are being bought by wealthier and younger folks due to them being too expensive – and those people aren’t the audience who would really benefit from the gadgets.

The study, spotted by Wareable, found that 75 per cent of wearable users said they were “early adopters of technology”, and 48 per cent were younger than 35. Almost a third earned over $100,000 (£66,000) per year.

The study noted: “The individuals who might have the most to gain from these devices are likely to be older and less affluent.”

Moreover, the researchers also suggested that fitness wearables aren’t as effective as you might think, anyway. They stated: “The gap between recording information [with fitness wearables] and changing behaviour is substantial, however, and while these devices are increasing in popularity, little evidence suggests that they are bridging that gap.”

So there you have it. Have you found, if you’ve bought a wearable – and indeed were one of the many who picked up a fitness tracker this Christmas just past – that it hasn’t made much of an impact on your fitness or well-being?

Darren Allan
Darren Allan

Darran has over 25 years of experience in digital and magazine publishing as a writer and editor. He's also an author, having co-written a novel published by Little, Brown (Hachette UK). He currently writes news, features and buying guides for TechRadar, and occasionally other Future websites such as T3 or Creative Bloq and he's a copy editor for TechRadar Pro. Darrran has written for a large number of tech and gaming websites/magazines in the past, including Web User and ComputerActive. He has also worked at IDG Media, having been the Editor of PC Games Solutions and the Deputy Editor of PC Home.