Government action to crack down on nuisance calls and aggressive cold-calling would provide a significant boost for small businesses according to one of the UK’s leading call answering specialists.
alldayPA (opens in new tab)which has answered over 85 million calls since 1999 on behalf of over 23,000 business clients, reveals that some companies are being targeted with as many as 30 cold calls a day.
It says that the significant increase in such calls is becoming a real problem for business owners, wasting time and therefore money as well as tying up lines needed to service customers.
It is encouraging frustrated businesses to add their voice to a campaign that has already attracted 140,000 pledges, and demand that Government takes action against cold-callers that target businesses.
David Joseph, board executive at alldayPA says, “The number of cold-callers targeting businesses is out of control and has become a real drain on the time and resources especially for smaller companies and home businesses.
“Studies show that 64 per cent of small businesses report nuisance calls as the biggest barrier to maximising productivity and 74 per cent said that calls negatively affected workers’ abilities to focus on their jobs.”
“Data from the Information Commissioner’s Office shows that complaints about cold-calling rose by 41 per cent during 2014 and business owners need Government to step in and provide an effective solution.”
Research by Ofcom has shown that signing up to the telephone preference service, the traditional way businesses could remove themselves from marketing call lists, has become largely ineffective, reducing unwanted calls by just 35 per cent on average.
Instead, businesses are turning to call answering services as a way to screen unwanted calls and prevent the productivity of staff being affected.
David Joseph adds, “We are seeing an increasing number of business owners using our services so that they can prioritise important calls without being distracted.
“This is because alternative methods simply aren’t effective. Cold callers may simply ignore the telephone preference database, especially the increasing number of overseas callers who are using Skype as a way to make massive cold call campaigns cost effective.”