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Indecent data proposal: Many wouldn’t sell their data for less than £1 million

How much would you be prepared to flog your data off for? According to a new survey, almost half of the UK wouldn’t give it up for any less than a million quid.

The study of a thousand Brits, undertaken by Swiss data centre Artmotion, found that 49 per cent of respondents would only sell their personal or company data for £1 million or more.

10 per cent wanted between £100,000 and £1 million, and a further 10 per cent said £10,000 to £100,000 was their asking price. 13 per cent wanted at least a grand, and 3 per cent were happy with £500 to £1,000.

6 per cent said they’d give up their data for £1 to £500, and 9 per cent would happily let anyone snaffle their data for free (the latter being quite a surprising figure, too – particularly when you consider that half of the UK wants a cool million for their personal bytes).

In total, then, 82 per cent would want at least £1,000 to part with their data – yet, as the survey takers point out, folks seem to take a surprising lack of care over said data, posting it to consumer cloud services and the like without any caution.

Mateo Meier, founder and CEO of Artmotion and author of the company’s data privacy report, said: “Our research explodes the myth that people don't really care about online privacy. We've found that almost half of the UK public wouldn't even consider selling their data for less than £1m, which suggests that people actually place a huge premium on staying secure on the web.

“However, many consumers are failing to take basic steps that would greatly increase their online security. This means that the data they value so highly could easily fall into the wrong hands with potentially disastrous consequences."

Darren Allan

Darran has over 25 years of experience in digital and magazine publishing as a writer and editor. He's also an author, having co-written a novel published by Little, Brown (Hachette UK). He currently writes news, features and buying guides for TechRadar, and occasionally other Future websites such as T3 or Creative Bloq and he's a copy editor for TechRadar Pro. Darrran has written for a large number of tech and gaming websites/magazines in the past, including Web User and ComputerActive. He has also worked at IDG Media, having been the Editor of PC Games Solutions and the Deputy Editor of PC Home.