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MWC 2015: Eye Tribe showcasing new smartphone eye-tracking tech

In the future, women will be able to control more than just men by staring at them.

Mobile eye tracking company Eye Tribe (opens in new tab), today announced it will be showcasing its new eye-tracking software solution that “makes a smartphone even smarter” at Mobile World Congress March (MWC) in Barcelona.

Due to The Eye Tribe’s new technology, it is now possible for developers to design programs that allow users to control their devices just by looking at them – including scrolling, navigating and selecting on their smartphone and tablets with nothing more than their natural eye movement.

The company’s SDK is available for $99 (£64) and includes an Eye Tribe Tracker.

On Friday, The Eye Tribe was named by leading industry analyst Gartner as a “Vendor to Watch” in its newly released market report titled “Market Trends: Integrated Eye Tracking Will Disrupt UI/UX Paradigms in Consumer Devices” by Werner Goertz.

“We are honored to have received this prestigious recognition by Gartner as a ‘Vendor to Watch’ in the area of integrated eye tracking, and look forward to being at Mobile World Congress this week to show OEMs how we can help them quickly and inexpensively build break-through mobile products using our award-winning eye tracking technology,” said Sune Alstrup Johansen, CEO of The Eye Tribe.

In January, The Eye Tribe Tracker earned a CES Best of Innovation Award and praise as a top new technology innovation by CNET, Discovery, Forbes and Fortune, to name a few.

The Eye Tribe SDK is compatible with Android in addition to Windows and Mac OS/X, and can help Android OEMs enhance consumer experiences with their product and provide new features and functions.

If you're at the event, you can find Eye Tribe in Hall 6, Stand 6C50.

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.