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Huawei Watch trying to rival Apple with high-end price tag

You probably saw that over at MWC earlier this week, Huawei jumped on the wearables bandwagon and unveiled its own Android Wear smartwatch – but at what cost? And we mean literally, as apparently the price of the Huawei Watch is going to be very steep.

The smartwatch is definitely a tasty piece of work, as we reported previously, taking the route of looking like a ‘normal’ circular watch with a smart design, stainless steel frame, and a selection of leather or stainless steel wrist bands.

However, unlike most smartwatches, which resign themselves to as low a price tag as possible in order to try to break into the market and gain adoption in a nascent category, Huawei has gone the Apple Watch route – and its timepiece is set to sport a $1,000 (£655) price tag.

This is according to a source who spoke to BGR, so of course, it could be an errant rumour.

To ask a grand is certainly a bold move – after all, while Apple’s gold Edition smartwatch will be thousands, Cupertino starts the range with a more affordable $350 (£230) vanilla version.

Huawei hasn’t got Apple’s name to push its premium products as a status symbol, either, so if this speculation turns out to be correct, Huawei will quite likely have a nice watch which will be doing a lot of sitting on shelves rather than wrists.

The Huawei Watch has a 1.4in, 400 x 400 AMOLED display, with a 1.2GHz Qualcomm processor and 512MB of RAM, plus 4GB of storage.

Darren Allan

Darran has over 25 years of experience in digital and magazine publishing as a writer and editor. He's also an author, having co-written a novel published by Little, Brown (Hachette UK). He currently writes news, features and buying guides for TechRadar, and occasionally other Future websites such as T3 or Creative Bloq and he's a copy editor for TechRadar Pro. Darrran has written for a large number of tech and gaming websites/magazines in the past, including Web User and ComputerActive. He has also worked at IDG Media, having been the Editor of PC Games Solutions and the Deputy Editor of PC Home.