Skip to main content

Steve Jobs changed the world, says Tim Cook

Apple CEO Tim Cook gave a speech to George Washington University graduates recently, and what he told them was basically to follow the footsteps of the late Steve Jobs.

As Cook put it, Steve Jobs was the one who flipped the whole work/life thing upside down, forcing the current Apple CEO to change his views on what work was in the first place.

"I always figured that work was work," CNN quotes Cook saying (opens in new tab). "There were things I wanted to change about the world, but I figured that was what I had to do on my own time. Steve didn't see it that way. He convinced me that if we made great products, we too could change the world."

And of course, as the perfect example, Cook took the current sensitive events taking place in the US –racial prejudice in the police force.

"Cook also referred to citizen journalists who use their smartphones to capture and report police brutality. He got loud applause when he said that Apple products can empower people who witness injustice, because people now have a camera in their pocket all the time“, CNN says.

"At Apple, we believe the work should be more than about improving your own self; it's about improving others' lives as well," Cook said. "We believe that a company with values and acts on them really can change the world."

Cook also explained how Jobs persuaded him that "doing good and doing well“ were not mutually exclusive. For example, features on certain Apple devices allow blind people to communicate with friends and family.

His entire speech, including how he met George Wallace and Jimmy Carter can be found here. (opens in new tab)

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.