Moving from one broadband provider to another has long been something of a chore. Starting this weekend (June 20), switchers in the UK will no longer have to go through the hassle of requesting a Migration Authorisation Code (MAC) from their current supplier, as their new ISP will be able to handle the entire process from start to finish.
This should not only help to speed up the process of switching provider, but also eliminate the pestering from ISPs to stay with them. The new rules do not cover all ISPs, just those that use the Openreach network -- this includes major players such as BT, Plusnet, TalkTalk, and Sky - but it should still make life easier for a lot of people.
It's a move that has been welcomed because it places consumers back in control, and helps to avoid the risk of being talked into sticking with the current package. One problem that has plagued would-be switchers when the have phoned their current ISP is that call center staff often use pressurizing tactics to make people feel as though they should not bother switching.
Cable.co.uk editor-in-chief Dan Howdle said:
The new migration process has been introduced by Ofcom and it is hoped that it will help to keep the broadband market healthy.