Skip to main content

iPad still king of tablets, despite two year decline in sales

Apple is still first place in the tablet market, despite two years of solid decline in iPad sales. The figures released by IDC earlier this week show Apple as the major vendor, with 24.5 per cent of the market share.

This is a far cry from Apple’s performance three years ago, when it held almost 50 per cent of the tablet market. The tablet has continuously lost market share (opens in new tab) since, dropping three per cent since 2014 and shipping 2.4 million less units.


Apple is not the only provider dropping sales, Samsung has also seen a 12 per cent decrease in year-on-year sales. The South Korean manufacturer holds second place in the tablet market with 7.6 million sales and 17 per cent market share.

Below Apple and Samsung, things look brighter. Third place Lenovo managed a 6.8 per cent increase this year in sales, but only sold 2.5 million units. Huawei noted a much larger increase, 103 per cent, with 1.6 million sales in 2015.

Samsung’s main rival in South Korea, LG, is the biggest winner this year, with 246 per cent increase in sales. It managed 1.6 million tablet sales in 2015 and has shown a ferocity in its first year, with a large G Pad lineup ranging from 7 to 10-inches.

Apple might not be down for the count just yet, with plans to launch the iPad Pro later this year (opens in new tab). iOS 9, the latest software update, also comes with iPad-specific multitasking functionality (opens in new tab), a boon for power users that want a tablet.

Source: IDC (opens in new tab)

David has been a technology journalist for over six years, covering a wide range of sectors. He currently researches apps, app sectors and app markets for Business of Apps, and has written for ITProPortal, RTInsights, ReadWrite, and Digital Trends.