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European businesses struggling with digital testing strategies

European businesses are struggling to implement their digital testing strategies, a new study suggests, adding that the businesses are shifting testing budgets to support new developments rather than legacy projects.

In the "Digital Testing in Europe – Strategies, Challenges & Measuring Success (opens in new tab)” study it is being said that 18 per cent of European businesses surveyed have fully implemented a digital testing strategy.

The study, done by market research and strategy company, Pierre Audoin Consultants (PAC), interviewed senior IT and testing executives at 200 large businesses in Europe. It looks at how organisations are ensuring that the testing and Quality Assurance (QA) function is able to support the digital agenda of the business.

“This is often led by departments such as sales and marketing, who circumvent the CIO and undertake their own development projects, while using emerging tools and platforms,” it says in the press release following the study.

The study, supported by Accenture, HP, TestPlant, Applause and Worksoft, found that 26 per cent of organizations in the region have formulated a digital testing strategy but have not yet implemented it. A further 35 per cent plan to develop a digital testing strategy in the next year.

The biggest obstacle in implementing digital testing strategies is in taking a consistent approach to testing across multiple channels of engagement, an issue cited by almost half of all participants. The second biggest issue is that of integrating digital into legacy systems, which was regarded as a ‘primary’ challenge by 39 per cent of participants.

Other key findings include:

  • More than 60 per cent of businesses use the same team to test both digital projects and existing applications.
  • Nearly 23 per cent of companies currently allocate more than 60 per cent of their testing budgets to new development in 2015, but this will increase to a level of 27 per cent in 2017.
  • The majority of companies use an array of tools (in-house, packaged, open source) and approaches (virtualization, in-production testing) as part of their digital testing strategies.
  • There is growing interest in crowdsourced testing models. 25 per cent of European businesses already use them, with an additional 20 per cent planning to use them in the next two years.


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Sead Fadilpašić
Sead Fadilpašić

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.