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Twitter launches Moments

Twitter wants to make its platform more accessible and welcoming to newbies and casuals by introducing a new feature.

The feature, called Moments (opens in new tab), is a curated list of tweets, photos, videos and other content related to a specific event. The difference between Moments and means of following events we have today is that Moments have editors curating content, and they have a beginning and an end date.

Moments — previously known as "Project Lightning" — is described by Twitter executives as an alternative lens, one that will seem more welcoming for casual users.

The new Twitter CEO Jack Dorsey says it's a key part of the company's focus on making Twitter more accessible.

"Currently, the product makes people do a lot of work to realize the value," said Twitter CEO Jack Dorsey.

When users follow a "moment," like a football game or a presidential primary debate, tweets about it will appear in their timelines. "Get the best tweets," the prompt says. When the event ends, the tweets end.

"This is a platform for telling narratives from the start, middle, and end," project manager Madhu Muthukumar told CNNMoney. "The way we've built the Moments product is to allow people to see that entire arc."

Twitter has been struggling to grow its user base and the company has been active, introducing new features and changing existing ones to try and grow.

It has recently removed the 140-character cap in private messages, and there have even been rumours that it's considering the same for regular tweets

Sead Fadilpašić
Sead Fadilpašić

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.