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Alphabet records steep profits

Google's freshly created parent company, Alphabet, has recorded a steep profit gain, the media have reported on Friday. According to multiple media reports, Alphabet has recorded profits of up to 50 per cent for the third quarter of 2015.

Net income was $3.98bn (£2.59bn), the BBC reports (opens in new tab), up from $2.74bn (£1.78bn) for the same quarter last year, while Google's revenue was $18.7 (£12.1bn) compared with $16.5bn (£10.72bn).

Computerweekly (opens in new tab)says Alphabet’s share price jumped 11 per cent in after-hours trading, with revenue going up 15 per cent up to $15.1bn (£9.8bn). Alphabet’s profit was $7.35 (£4.78) a share, beating predictions of $7.20 (£4.68).

The results prompted the Google board to authorise $5.1bn (£3.32bn) in share buybacks.

“We regularly adjust the way we present ads, so we expanded ad space in some queries with particularly high commercial intent to display more relevant, mobile-friendly ads,” The Guardian cites Alphabet’s CFO Ruth Porat saying.

Google has turned to new technologies for future growth, investing heavily in driverless cars, artificial intelligence, internet-connected devices and cures for hard-hitting diseases.

These projects are also called “Larry Page’s moonshots”. The company was split, with Google keeping its core business to show investors that with all these “moonshots”, the company is still profitable.

The biggest areas of growth for the company were mobile ads and YouTube.

The latter has recently announced its paid version, called YouTube Red. The paid version, costing $9.99 (£6.49), will allow ads-free surfing, exclusive content as well as music and videos which were usually blocked on Google’s video service.

Sead Fadilpašić
Sead Fadilpašić

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.