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Analysts predict record breaking iPhone sales figures

Apple may have sold record breaking numbers of its latest iPhone release, according to analyst estimates.

Forbes has aggregated all the predicted sales figures for the last quarter and found that the average estimate was 48.72 million, a 69 per cent increase when compared to twelve months ago and 24 per cent higher than the sales achieved in the previous quarter.

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The most optimistic estimate came from Sherri Scribner of Deutsch Bank who predicts that Apple may have sold 51.1 million units. By comparison, the lowest estimate of 45 million was made by Sundeep Bajikar of Jefferies.

Apple’s release of both the iPhone 6s and iPhone 6s Plus are likely to have boosted the sales figures, with both models receiving praise despite only introducing a limited number of new features. Collectively the two handsets sold 13 million units in the first week of launch, an increase on the 10 million iPhone 6 and 6 Plus units sold in the same period last year.

This year’s figures will also be boosted by Apple’s progress in the Chinese market. Last year, the iPhone 6 did not launch immediately in China, but the release of the iPhone 6s occurred on the same day across the US, UK, China and a number of other markets.

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Apple will release its official sales figures next week, at which point it will become clear which analyst prediction was the most accurate. In any case, it is likely that the Cupertino-based company will beat last year’s record iPhone sales figure of 74.5 million.

Barclay Ballard
Barclay Ballard

Barclay has been writing about technology for a decade, starting out as a freelancer with IT Pro Portal covering everything from London’s start-up scene to comparisons of the best cloud storage services.  After that, he spent some time as the managing editor of an online outlet focusing on cloud computing, furthering his interest in virtualization, Big Data, and the Internet of Things.