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Wix adds AI to website building

Website building company Wix announced today it is adding artificial intelligence to its site-building business. It will do so through a new AI solution called Wix ADI – Artificial Design Intelligence.

According to the company, this is the first-ever AI solution for web design and creation.

Answering the question which problems this app solves, it was said that it can eliminate the most significant challenges of building a website, including time, design and content creation.

The company said that through Wix ADI, customers will be able to create ‘high-end websites’ within minutes, making design easy and accessible.

There are two reasons why Wix decided to through artificial intelligence into the face of website creation: one is based on data from its 85 million customers, while the other is based on a report by the Department for Business and Innovation.

The report says that a quarter of small and medium-sized businesses in the UK do not have the basic digital skills needed to build and maintain a website.

Thus, Wix ADI will be a ‘valuable tool for UK entrepreneurs wanting to create an online presence’.

Wix is a cloud-based website building platform, allowing its users to create web and mobile sites based on the HTML5 mark-up language. It features simple to use tools and a drag-and-drop design. Various plug-ins, including social media, e-commerce, contact forms and email marketing are all available through third-party applications.

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.