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Mobile app development spend still low

Businesses are increasing their spend on mobile app development, but we're still a long way to go before that spending becomes more relevant, a new study by Gartner has shown.

According to the market analysts' report, overall app development budget allocated to mobile is 10 per cent, a two per cent decrease compared to the year before.

However, almost half (42 per cent) of organisations plan to increase their mobile app development spend by an average of 31 per cent this year.

"Demand for mobile apps in the enterprise is growing, but the urgency to scale up mobile app development doesn't yet appear to be a priority for most organisations," said Adrian Leow, principal research analyst at Gartner.

"This must change, particularly given employees often have the autonomy to choose the devices, apps and even the processes to complete a task. This places an increasing amount of pressure on IT to develop a larger variety of mobile apps in shorter time frames."

Businesses are mostly interested in building their own apps from the ground up, rather than use any templates or app builders, it was said. This practice has transferred to mobile apps, as well. One of the reasons they do this is that they still need to do a lot to intergrate back-end databases and applications in to the mobile front-end.

"If developers have to spend 70 per cent of their time getting the integration right, they shouldn't have to make compromises on the front end by constraints inherent in pre-packaged mobile apps," said Mr Leow. "The selection of pre-packaged mobile apps is also still quite limited from many providers."

According to Mr Leow, the solution would be a focus on an enterprise app store.

Image Credit: Shutterstock / Sdecoret

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.