if everyone has big data technology, then no one really has an advantage - or so you might think. SAP's Adrian Simpson explains why it's important to think outside the traditional big data box.
Understanding the untapped big data opportunity which could bring real business value but needs to be addressed carefully.
Could mobile see the extinction of the traditional personal computer? SAP's CIO mulls over the question and gives an answer.
Big data, the latest industry buzzword, is unsurprisingly appearing on every checklist for the C-suite to nail down on within one year.