A look at how APIs help lead-gen leave behind its poor reputation and integrate into core sales and marketing processes
Alain Desmier is Founder and Managing Director of Contact State, a RegTech business transforming European lead generation through online digital certification. Contact State's 'Certify' product is the industry standard for lead generation buyers in the UK and Contact State works with a number of well-known financial services brands and lead generation businesses. Alain previously co-founded and scaled the British lead generation agency, E-Finity Leads and the business grew from a bootstrapped startup to £10m in annual sales and was sold to private equity. Alain started his career with LeadPoint Inc, and draws on a wealth of online experience in financial services marketing in Europe and the US.