In many organisations, the IT department has traditionally taken the reins when it comes to planning and providing for the digital functions of the business.
You need to automatically capture any and every piece of relevant data from the process, be it from your server or your client side.
Organisations must find the balance between recording everything their business needs and managing their data storage effectively.
Analyzing the mobile and web interactions of customers seamlessly is a must in today's digital world.
Artificial intelligence and machine learning will soon be used by enterprises to better understand their customers.