Over quite a few years now many customers, for certain types of purchases, have often visited a store before making a purchase online.
Santa has asked Baker, Scott and Hill-Wilson for their advice about how to implement live chat to achieve better customer service this Christmas.
Implementing and using it correctly can be a key service differentiator that can deliver a competitive advantage. It also has several key advantages over other customer communication channels.
Given that the AWS outage was caused by human error, the first question I’d ask is whether blaming the public cloud for the outage is fair.