Ian Lowe
Ian leads Crownpeak’s marketing and communications department, responsible for generating demand and creating awareness. He’s a marketing executive with 20 years marketing and technology experience, with expertise in web content management.

Articles by: Ian Lowe

Use personalisation for your audience not against them

By Ian Lowe

Marketers should use the data they have to learn about audiences and deliver the content, messages, and experiences that matter to them.