John Phillips
John Phillips
John Phillips is the Managing Director for EMEA at Zuora, a post he had held for the nearly 4 years. John has spent over 25 years in the enterprise software industry at major software vendors including Oracle, EMC Corp, and OpenText, but has demonstrated expertise at much smaller firms designing and implementing growth strategies within innovative/early adopter markets.  

Articles by: John Phillips

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Debunking the usage vs subscription myth

By John Phillips

Usage-based and subscription-based pricing are often pitted against one another, but this is wrong.

Subscribe to survive? How subscription models could help revive the hospitality sector post pandemic

By John Phillips

Covid-19 has brought unprecedented challenges for the UK’s hospitality industry. Could subscription-based models help companies to survive the current uncertainty and thrive in the future?

How brands are championing the subscription revolution

By John Phillips

The subscription economy is here to stay.

2018 Predictions for the Subscription Economy

By John Phillips

To succeed in the Subscription Economy businesses must shift their focus from products to the customers themselves.

Transforming the public sector - One subscriber at a time

By John Phillips

2016: The year that IoT shifts from products to services

By John Phillips