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Karina van den Oever

Karina is a Principal at Elixirr, where she helps companies that are being disrupted by discovering the art of the possible, building an ecosystem of start-up and new ideas, and building digital and innovation capability and culture.  She has 20 years of combined consulting, industry and start-up experience in luxury, retail and other consumer facing industries.  Her specific areas of expertise are in innovation, strategy and customer value propositon development, route-to-market, merchandising and category management, sourcing, and operating model / organisation design. She is also a thought leader in the future of retail, digital innovation and diversity.

Articles by: Karina van den Oever