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Peter Ballard
Peter Ballard is co-founder of Foolproof, one of the leading experience design agencies in the UK. A digital specialist for over 20 years, and a pioneer of user experience and the importance of design in creating engaging and high performing digital products and services, Peter has worked across most sectors and with some of the world’s largest and best known brands, including Virgin, Sony, HSBC, Shell, Help for Heroes and Camelot.

Articles by: Peter Ballard