In an era of mass personalisation and technological innovation, organisations need a customer-centric ethical framework that balances innovation and privacy.
As a leader of the organisation that represents over 1000 brands, agencies and marketing services organisations engaged in data and marketing across the UK, Rachel is a key part of the industry’s drive to strengthen its commitment to responsible marketing. Rachel is at the forefront of delivering the DMA’s programme of GDPR guidance for the data and marketing industry. Rachel is a member of the ICO’s consumer education hub and she also sits on the Committee of Advertising Practice, the body that creates and maintains regulations for non-broadcast marketing in the UK. She is also responsible for leading the DMA's other key industry initiatives – including the flagship DMA Awards, the Value of Data project, the Campaign for great British creativity and the DMA’s Customer Engagement campaign.