Consumers will be empowered to say “no” when targeted with irrelevant marketing material. And more importantly, businesses will have to listen.
If a previously respected brand suffers a cyber breach, the reputational damage inflicted can lead to a not-so-slow-death.
Businesses must act now to traverse the balance between new regulatory requirements and effectively managing customer identity data for the digital age.
In order to reach the "sofa generation" businesses need to properly utilise customer identity management solutions to organise their data.