Roland van Breukelen
With over 15 years’ experience at SAP, Roland is a Director at SAP’s Centre of Excellence in London, with a particular focus on the Customer Engagement & Commerce (CEC) suite and SAP CX Marketing.

Articles by: Roland van Breukelen

Three ways AI can deliver great customer experiences

By Roland van Breukelen

Three ways in which AI can deliver great customer experiences for organisations in general and retailers in particular.

How B2C strategies can be the backbone for your B2B business

By Roland van Breukelen

It’s important for B2B organisations to be aware that an individual’s consumer experiences will also shape expectations in their business life.