Consumers are sceptical that artificial intelligence and machine learning will actually improve customer experiences.
What if the failure to adopt a new technology the first time around means your brand will also fail to jump on the latest innovations that then turn out to be transformative? It’s a case of sliding doors.
Investing in the latest, greatest software can result in growth, but it is just as important to take a step back and start gaining real value from the solutions already in place.
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