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How to do international SEO for your business website?

(Image credit: Image Credit: Atm2003 / Shutterstock)

In international SEO, your global websites shouldn’t be the “copied and pasted” version of your home country website in different languages. Yes, one of the first steps in translating and localizing website content. But then you would like to optimize the websites for the local audience of every country, from news and offers to the general user experience of the website. A website with popular and high performing content might not be as and should require additional editing and tweaking. While paying attention to each location, you would like to stay an eye fixed on the overall performance.

International SEO is often a crucial way for your business to enhance reach. With brief research on the internet, you will find a competent contact person when it comes to the subject of SEO. In addition to normal SEO, SEO agency specializes in international SEO. This is often where you can find effective advice and support for implementing SEO on your websites. Within the following, several tips and tricks are described in more detail on how you'll take advantage of international SEO.

Tips for international SEO

1.            Do you have to go global and, what exactly is your market like?

If you're unsure of the opportunities in several countries, it's always a good idea to see out some market reports, statistics, and even your website data.

Here is a few information to assist you should decide the countries/markets search.

  • Websites of government and trade company provide the latest international business and trade news and statistics.
  • Many companies offer internet-related reports and statistics. There also are numerous websites with information on specific countries.
  • Your analytics data. Does one see anyone from other countries visiting your site? Is there a country that sends more traffic than others to your website? It is worth paying attention to, especially if a number of them are already converting.

2.            Do you need a site for every country?

If the market is large enough, it definitely is. Not just for SEO reasons, but also to provide a better user experience for local visitors, it's always better to have a separate website for every of your target countries. However, this might not be a viable option for you, a minimum of not to begin. In this case, you'll have a website for every language spoken in your target country.

3.            Which domain do you have to have – ccTLD or gTLD?

When you asked this question in 2008, the answer has always been to travel with a ccTLD. The truth is that not everyone can have this option for various reasons. In 2018, less of an effect on your SEO performance than the search engines. You also have other options for specifically geolocating the websites with Google.

4.            What type of hosting do you have to get?

The website host location was one among the essential signals for international SEO related to geo-target. However, it is no longer so important that we've other ways to correctly display your website target market to look engines and regionally managed CDNs.

5.            Have you ever observed the security regulations within the respective country?

Every company is obliged to possess electrical devices and machines, equipment and electrical systems checked at regular intervals. Occupational and operational safety are two essential principles for avoiding accidents and can be relevant for international SEO, depending on the selected target country and planned logistics. For example, if you operate a distribution warehouse abroad / within the respective country: If there's an accident at work, the certified results of the e-checks are decisive for the insurance to hide the prices.

Secure e-checks: employees add accordance with ISO 9001: 2015

Both the testing of electrical systems and the testing of portable electrical equipment serve the first detection and elimination of wear and its consequences. Even if the test reveals a small deficiency, the client has the prospect to receive the important certificate. Because the company’s employees can carry out the repairs directly on-site and thus create the idea for passing the e-test. It is obvious that such a requirement entails monetary losses and operational downtimes and is an indicator for having the e-check carried out by a specialist in good time.

6.            Google or not Google?

While Google is by far the most widely used search engine within the world, some countries have local search engines that are much more popular than Google. Your destination country is one among the countries which most widely used local search engine, be extra careful when monitoring these local locations and doing any additional optimization work.

7.            Plan resources

One of the biggest challenges facing most global website companies is finding local resources. Nobody has the posh of getting unlimited resources in every target country, and this will become a bottleneck, especially since SEO is not a one-time project but requires continuous effort. The key is to plan before the time the distribution of tasks and responsibilities between headquarters and local offices:

  • Technical resources: IT and web operations
  • Language resources: Localization and optimization of content
  • Website data analysis: Reporting and discovering SEO opportunities

At now, you'll not have offices or representatives in other countries or resources available in local offices. In these cases, you have to think about whether you would like to hire one or more external resources.

8.            Research

An international SEO process should start with some initial research to validate the start line and potential for each international market. It is often an excellent way to prioritize and set your goal.

Your current international organic search status:

The first step is to seek out the present visibility, traffic, conversions, and conversion rate of your international organic search by answering the subsequent questions:

  • What other countries and languages have already got organic search visibility and traffic?
  • How big is that the volume and the trend of the visibility of the organic search and therefore the hits from the individual countries and languages over time?
  • What keywords and pages generated search visibility and traffic for every of the best identified international markets?
  • What are the click-through rate of organic search and the conversion rate of visitors from the most important international markets?
  • What sales volume and what trend are these international markets recording?

9.            Targeting

In which countries is that the organic search volume of relevant and comparatively competitive keywords sufficient to offset your SEO efforts? Select these to line priorities in your international SEO process. If you have found that the organic search volume is insufficient for a specific country, you can first select the language. Although this is always not optimal because if you have noticed that traffic is only too low, you rate each country individually, each version should be as optimized as possible for the audience. It is far higher if you target the language.

10.          Optimization

After you’ve chosen the international web targeting you would like and therefore the type of structure to use, you need to tweak it to form sure it’s crawled, indexed, relevant, and provide the targeting signals you would like to avoid misalignment in search results.

Crawlability and Indexability: Since each of your international web versions must be crawlable and indexable, they need to listed within their URLs in the appropriate web structure and, must not use scripts or cookies that don't allow search engines to index the content correctly.

Relevance: It is essential to translate or localize the various elements of the pages of every one of your international versions using the keywords and phrases you identified during the initial research.

Denny Smith, writer and entrepreneur