You’re ready to explore new channels and grow your business. That might mean adding a wholesale business to your B2C company— or maybe you’re a B2B business ready to sell direct to consumers.
Either way, you need a new set of e-commerce functionality. If you’re already running an e-commerce platform designed for only B2B or B2C, you’ll have some tough choices to make. Your options are making extensive customizations to your existing platform or migrating to a new “hybrid” platform that combines full B2B and B2C feature sets. (If you don’t have a digital business, you’re in luck. You can choose a hybrid platform at the beginning of your e-commerce journey.) Selecting the right hybrid platform for your business can feel like a lot of work, because you’ll be evaluating two sets of features.
But it’s worthwhile in the long run. You can reduce costs, improve efficiency, simplify product management, and more.
This eBook highlights some of the best practices for choosing a platform for your hybrid B2B-and-B2C business model.