According to the latest Gartner forecast, worldwide technology spending is anticipated to reach $3.7 trillion in 2018, an increase of 4.5 per cent from 2017 levels. However, the ever-increasing global expenditure on technology, driven primarily by growth in IT services and software revenues, varies significantly when viewed from the perspective of senior level executives compared with those on the frontline of an organisation.
This digital transformation has resulted in businesses becoming far more reliant on technology to manage the day to day operations and for efficient decision making. To be successful in this environment, organisations must evolve to be smarter, stronger and faster than they are today, enabled by changes across three dimensions: organisation and talent; business and customer; and process and technology.
Those leading the change will have a distinct advantage over their competitors — a performance gap that will continue to grow as emerging technologies and digital channels offer further insight using data from both within and outside the enterprise.
Organisation and Talent
The business environment continues to demand richer communication and collaboration for employees who are increasingly mobile or distributed. Organisations are increasingly deploying devices for employee use, with recent research from SOTI revealing that 76 per cent of employees agree the business they work for has invested in mobile technology to better their working experience and improve the ways in which they do their job.
Mobility and flexibility is transforming the way businesses and industries harness the collective insight of their workforce, utilising mobile technologies to increase the efficiency of business processes, improve decision making and deliver accurate information in real time. 86 per cent of senior management employees agree that the company they work for is investing in mobile technology to stand out from the competition.
However, only 55 per cent of those at entry level agree, so as the evidence shows, the investment strategy is not filtering through from the top to the frontline. If a business invests well even in basic technology, it can instantly boost staff motivation and productivity as well as appeal to prospective customers.
Employees expect an easy, quick and efficient experience whenever they use a device, whether onsite or remotely. For most businesses, the workforce is its largest investment. From motivating and developing talent to creating an engaged workforce, the effectiveness of employee management has a direct impact on business results and competitiveness.
Business and Customer
In any industry, technology is a key component to understand and meet market needs and customer expectations. In fact, 66 per cent of employees agree the business they work for is investing in devices and apps to better understand what its customers and clients are doing.
A new dynamic exists in which customers now expect service providers to have a deeper level of knowledge of their needs and future needs. This means the quality of the customer experience is of the utmost importance. Customers are demanding a connected and streamlined experience, and now more than ever, organisations need digital intelligence to properly understand their customers with the agility to respond to changing needs and market dynamics at pace.
Technology investment is critical no matter the size of an enterprise, because of its central role in today’s business world. However, research is indicating that smaller businesses may be falling short. Only 58 per cent of employees in smaller businesses (50-249) believe that their company is investing in the technology to better understand customers compared with 73 per cent of larger businesses (500-999).
It seems that as quickly as new technologies come to market (making it easier for businesses to provide customer service) the number of channels through which businesses interact with customers and the complexity and cost of those interactions is increasing.
That's why it's so important to recognise how investing in a mobile strategy can help to anticipate customer needs, tailor business processes to best serve customers, and ultimately improve the efficiency of a business.
Process and Technology
The role of IT has evolved from being a historical provider of technology to challenging processes and leading the digital changes across organisations on a global scale. Reflecting this, 69 per cent of employees believe their company is investing in mobile devices to differentiate themselves from the competition.
The market has shifted, and businesses are now embracing mobility as a game-changer, lowering the overall cost of IT investment by reducing device costs, making business operations more efficient and making employees more productive - key elements in growing revenue and increasing profitability.
Leveraging a mobile strategy has many distinct advantages including a higher level of employee responsiveness and engagement.
Today, digital transformation is infiltrating every aspect of an organisation and as a result, technology demands across departments have skyrocketed. It is now critical for senior executives to effectively manage those out in the field.
Ultimately, technology investment strategies must be altered in a way that will energise entire workforces, equipping them with the tools to work remotely and completely changing the way that certain departments communicate and operate. This allows the company to transform the business, unleashing endless possibilities as a result and helps to reach critical growth for their business.
With the onus now placed on businesses to endorse more mobile working and ensure effective usage of it, those who do not embrace mobility as part of their strategy risk being left behind.
Richard Smith, Regional Sales Manager at SOTI
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