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Amazon and Alibaba ranked as world's top retail brands

(Image credit: Amazon)

New research has revealed Amazon is now worth $316 billion, nearly doubling its value over the past year.

This is according to a new report issued by ad group WPP and its data analytics branch Kantar, which found that second place among the world’s most valuable retail companies now belongs to Alibaba, Chinese counterpart to Amazon. Its value rose 48 per cent, hitting $131 billion.

“Both Alibaba and Amazon are connecting with consumers across a wide variety of their needs,” said Graham Staplehurst, global strategy director for Kantar’s BrandZ ranking.

“They are growing more than others partly because of their activity outside retailing.”

Alibaba ‘stole’ the second place from global fast food chain McDonalds, despite the company’s best efforts to rise. It rose 18 per cent, according to the same report, hitting $130 billion.

“There has been a significant improvement in perceptions about how responsible they are,” Staplehurst said.

Zara fell 10 per cent to $23 billion, while H&M dropped 39 per cent, to $6.4 billion.

A month ago, it was announced that Amazon would be closing its Chinese store. The Chinese will no longer be able to use Amazon to buy from local sellers. International sellers, however, will be able to continue business as usual.

Sources familiar with the matter told the media at the time that the company was actually pushed out of the local Chinese market by domestic players, such as Alibaba and

Image Credit: Amazon

Sead Fadilpašić
Sead Fadilpašić

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.