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Apple revealed as major AWS customer

(Image credit: Image Credit: Pio3 / Shutterstock)

If you can't beat them, use their services, at least temporarily, the old saying goes. One of the giants that seems to be using this piece of (not so) ancient wisdom is Apple who, apparently, is and has been, one of Amazon Web Services's biggest clients.

Media reports quoting people familiar with the matter (opens in new tab) claim that Apple is spending roughly $30 million every month on AWS, making it one of the services' biggest users.

This solution to Apple's cloud service challenges seems to be temporary, though, as the company has been investing heavily in building its own infrastructure.

Early last year, the company announced a $10 billion plan to build multiple data centres in the US. Half of that budget should be spent by the time we reach 2020.

Apple isn't only using Amazon's AWS, though. Google's cloud services, as well as a few of the 'lesser' players in the industry, are on the company's payroll.

As the smartphone market reaches peak saturation, manufacturers such as Apple or Samsung are turning more towards software and services, and less towards actual devices.

Apple has been working hard in building a huge ecosystem of services, including iOS App Store, AppleCare, Apple Pay and iCloud, as well as the recently announced video and magazine subscriptions.

Both companies decided not to comment on the news.

Image Credit: Pio3 / Shutterstock

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.