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AWS makes major flash storage push with E8 acquisition

(Image credit: Image Credit: Gil C / Shutterstock)

Amazon has acquired Israeli storage tech startup E8 Storage in a significant expansion of its hardware portfolio. 

With the acquisition, both E8 Storage’s team and technology will migrate into Amazon’s existing Tel Aviv AWS (opens in new tab)data centres, it was said.

The details of the deal, including financial terms, have not been disclosed.

E8 Storage is a company specialising in hardware using flash storage, allowing higher transfer speeds. According to the E8 Storage's website, the company's hardware products “provide up to 10 times the performance of other all-flash-arrays, with consistently strong performance and low latency.”

The company was founded in 2014, and two years later it raised $12 million. Investors included Accel, Magma Venture Partners and Vertex Ventures.

Amazon, on the other hand, is doing everything possible to make sure it stays ahead of the competition. With Microsoft (opens in new tab), Oracle, IBM and others breathing down its neck, the company has made cloud and storage one of its top priorities. In 2015, it acquired Israeli data centre (opens in new tab) hardware firm Annapurna.

Amazon also acquired TSO Logic; Eero; Canvas Technology; Sizmek; and Bebo, with all deals being finalised this year. Last year, the company spent $1.65 billion on acquisitions

Amazon holds almost half (47.8 per cent) of the public cloud market, Microsoft’s Azure keeps 15.5 per cent, and Alibaba 7.7 per cent.

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.