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BlackBerry wants BBM embedded in iOS and Android

(Image credit: Image Credit: Blackberry)

Developers building enterprise apps for Android and iOS can now embed BlackBerry's messaging system with ease, the company has announced.

The Canadian firm has released an SDK for its famous BBM app, which it hopes can bring secure communications services for users around the world.

The SDK is focused towards enterprise users, coming with a cost of $29 per user per year, if just using the messaging capability. Those looking for more advanced features will have to shell out $79 per user per year.

Those advanced features include read receipts, message editing or file sharing.

"Since announcing our limited release earlier this year, more than 60 ISV partners are building and embedding apps using our SDK for Android and iOS devices," wrote BlackBerry's Dan Auker in an official blog post (opens in new tab). Those apps are already helping improve communication in healthcare, protect vulnerable people in Canada, and equip a major law firm with real-time IM and file-sharing.”

With the release of the SDK, BlackBerry will try to compete harder with Twilio and other companies providing messaging services for developers:

“Contrast that against solutions like Twilio, which rely on SMS and circuit-switched carrier networks for their messaging functionality, mediums that are both insecure and easily exploitable,” BlackBerry said. 

“With other platforms, implementing security means working with third party vendors– more contracts, more licensing fees, and the struggle of managing multiple APIs. As with the rest of our portfolio, this isn’t an issue with our SDK – all functionality is unified into a single platform.”

Image Credit: Blackberry

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.