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Brother UK launches eco printing subscription for small businesses and home workers

printer
(Image credit: Image source: Shutterstock/FabrikaSimf)

A new printer service has been established in the UK, designed to make printing cheaper and easier for small businesses and home workers. It’s called EcoPro, and it comes from business technology solutions provider Brother UK.

According to a press release announcing the new service, customers will be able to choose between a 12-month and a 24-month subscription plan, with the lowest monthly fee coming in at just £1 (although this is a promotional price).

With EcoPro, subscribers will first state their required capabilities (color printing or monochrome, A4 or A3, ink or laser, etc.), after which the company will ship the ideal model.

The models are either new or refurbished, but will all come with a warranty for the duration of the subscription. Ink and toner is also covered by the service, depending on the number of pages listed in the plan.

The press release further states that subscribers will be incentivized to return the devices back to Brother UK after the subscription ends. The company then either refurbishes the devices and sends them to someone else, or recycles them.

Besides being cheaper and simpler, EcoPro’s goal is also to reduce carbon emissions and work towards a greener future. It claims that reusing a device reduces associated carbon emissions by 66 percent. The remaining Co2 emissions used in the production, delivery and usage of every printer will be offset in independently verified carbon offsetting projects, it was added.

Subscribers interested in seeing how much they’ve offset will be able to do so via the EcoPro portal.