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Canadian data firm hit with first ever GDPR notice

(Image credit: Image source: Shutterstock/Wright Studio)

A Canadian firm has been hit with a GDPR notice, sent out by the UK's communications watchdog, the media are reporting this Friday. The company in question is called AggregateIQ (AIQ), and it was hired by VoteLeave to target das at voters during the Brexit campaign.

AIQ was accused by the Information Commissioner's Office of using people's data for “purposes which they would have not expected“. AIQ has appealed against the notice, the BBC says (opens in new tab).

According to the report, VoteLeave paid AIQ $3.6 million to target Facebook users with ads. Other groups used its services as well, it was said, mentioning the likes of BeLeave and the Northern Ireland’s Democratic Unionist Party Veterans for Britain.

Facebook has suspended AIQ from its platform, while the company denies any wrongdoing, saying it “"works in full compliance within all legal and regulatory requirements in all jurisdictions where we operate".

"We appealed the enforcement notice to the first level tribunal [a legal mechanism for challenging ICO notices]," a spokesman for AIQ told the BBC, though he declined to comment further.

Even though some companies believe AIQ is strongly linked with Cambridge Analytica (the former even mentioned AIQ once as ‘our Canadian office’), AIQ rejects such descriptions and claims to be 100% Canadian-owned.

Image source: Shutterstock/Wright Studio

Sead Fadilpašić
Sead Fadilpašić

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.