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Chrome update now blocks fake ads

(Image credit: Image Credit: Earl Jeffson / Flickr)

Google Chrome's latest version should be of a lot of help to people who can't distinguish between genuine system warnings and fraudulent advertisement posing as system messages.

The latest version, Chrome 71, now blocks ads on abusive sites that prompt fake system warnings, hide, minimise or otherwise limit the use of the close button, and generally do tricky stuff to force people into clicking ads and moving towards another site or landing page.

The version is available now and all Chrome users should get it automatically. It was said that Google won't block the fraudulent sites immediately. Instead, it will give them 30 days to repent and clean up their act.

Besides blocking fraudulent ads, Chrome will also warn its users of any extra costs hiding in plain sight. If a website is trying to trick its users into registering and paying for a subscription or a transaction without being upfront and transparent about it, Google will reach out to them in the same way it will reach out to ad fraudsters.

In this case, as well, webmasters will have 30 days to comply.

Chrome 71 is now available for Windows, Mac and Linux, while mobile users on Android and iOS whould get their version in the coming weeks.

You can find more details about Chrome's latest version on this link (opens in new tab).

Image Credit: Earl Jeffson / Flickr


Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.