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Collaboration software set for huge growth

(Image credit: Image Credit: / Pixabay)

Communications and collaboration (opens in new tab)tools are considered “business critical” to the success of organisations, with many of them planning on increasing their budgets for such tools next year.

This is according to a report by GoTo by LogMeIn, based on a poll of 2,100 IT buyers and leaders. It found that when creating business plans for 2020 and beyond, businesses see collaboration tools (opens in new tab)as a major player for unified communications and collaboration. Almost three quarters (73 per cent) expect to spend more on such tools next year.

The biggest challenge will be to find the right tools, given that more and more employees are opting for remote work. Almost all digital natives have different needs and expectations in the workplace.

However, once these needs are met, organisations can expect improved team productivity, lower costs, easier management and less administrative work.

Artificial Intelligence (AI) is at the spotlight, as one of the key drivers when it comes to helping employees communicate and collaborate better. Next year, the report claims, an increasing number of IT leaders will adopt AI to make their collaboration efforts (opens in new tab) smarter and more efficient.

The AI will mostly be used either as a personal digital assistant, for improved analytics, for making informed decisions and for intelligent, automated transcriptions.

“Today’s CIOs and IT leaders need to play a more strategic role than ever before. They’ve got a new seat at the table and are expected to drive overall business strategy. The very nature of the way people work is changing and that change needs to be supported through great technology that is simple to use, easy to adopt and painless to manage,” said Mark Strassman, Senior Vice President and General Manager of UCC at LogMeIn.

“IT leaders need to find technology partners that are meeting demands of the modern workforce. They need to support digital natives and remote employees to optimize today, modernize for tomorrow and set their employees and business up for long-term success.”

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.