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Companies still ill-prepared for GDPR

(Image credit: Image source: Shutterstock/Wright Studio)

Fresh reports about companies getting ready for GDPR suggest that a majority of businesses are still ill-prepared for what’s to come. 

The Institute of Direct and Digital Marketing (IDM (opens in new tab)) has surveyed companies in the UK and came to the conclusion that only half have appointed a Data Protection Officer. Almost two thirds (59 per cent) haven’t received any GDPR-related training, as well.

IDM has chosen this opportunity to kickstart a professional certificate for DPOs, whose goal is to help those looking to become DPOs.

According to Jane Cave, MD at the IDM, the need for professionals with data protection knowledge has never been greater: “When the GDPR comes into force on 25 May 2018 it will change the marketing landscape in a way not seen before. Beyond the threat of financial sanctions, the new laws offer businesses a unique opportunity to change the relationship with customers around their data. As such, it’s of the utmost importance that organisations are prepared for these changes, either through upskilling their own employees or ensuring a fully qualified DPO is able to guide them through it.”

The report also said that respondents believe they personally are more aware, and have a better sense of preparedness for the GDPR, than their organisation (77 and 74 per cent versus 58 per cent, respectively).

Cave continues: “We have seen that as time goes on, and the GDPR creeps closer, more people are feeling affected than ever before. What is also interesting, is that we are seeing this widening gap between an individual’s own sense of preparedness, compared to how prepared they perceive their business to be. It’s in all our best interests to help business prepare for this shift, and employees who are directly accountable for data protection are key to this.”

Image source: Shutterstock/Wright Studio

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.