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EU antitrust boss still considering Google break-up

(Image credit: Image Credit: Turtix / Shutterstock)

Google may still face a break-up of some of its properties in the European Union, reports have claimed.

Reuters (opens in new tab) is reporting this Monday morning that the EU is still worried about Google's dominance and that the possibility of breaking it up into smaller companies is not yet ruled out. It seems as this consideration has been confirmed by the European Commissioner for Competition, Margrethe Vestager.

This is not the first time Google has been on the EU's radar. Last year, it was fined €2.4 billion for favouring its own shopping service in its own search engine results.

Now, the EU is drafting a bill that will force e-commerce sites, apps and search engines to be “more transparent” on how they rank services when they offer search engine and similar results.

The Commission is looking at different aspects of how Google does its work. It is investigating if Google has reduced choice, or limited innovation regarding mobile apps and services. A similar investigation is being led around advertising on its network.

"The important thing is that people can understand what is going on.,” Vestager said back in October 2015.

“The Google case is about misuse of a dominant position, to promote yourself in a neighbouring market not on your merits but because you can. And no matter the course of the case, there should be a takeaway which can be understood,” she says.

Image Credit: Turtix / Shutterstock

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.