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Google signs deal to sell groceries online

(Image credit: Image Credit: Denis Linine / Shutterstock)

Google (opens in new tab) has signed a deal with Carrefour SA to sell groceries online in France, marking the first time that fresh food will be marketed through its online platforms.

In early 2019, French shoppers will be able to purchase Carrefour's products through a variety of Google's platforms including Home, Assistant and the Google shopping destination in France. However, neither company has revealed the financial details of the agreement.

The French supermarket business has become quite competitive lately as grocers have begun to expand their own digital offerings. In March, Casino Guichard Perrachon SA announced that it would sell products from its Monoprix stores using Amazon's Prime service in the Paris Area and last year a similar deal was reached between Casino and the grocery e-commerce technology provider Ocado Group Plc (opens in new tab).

Carrefour CEO Alexandre Bompard pledged to increase the supermarket's grocery e-commerce presence and reduce the company's dependence on big-box stores in France after being appointed to the position last summer.

Marie Cheval, head of digital transformation at Carrefour, explained the importance of the deal in an interview with Bloomberg (opens in new tab), saying:

“This deal is a transformative measure for Carrefour to become the leader in grocery e-commerce, which is the first pillar of the turnaround plan announced in January. This is the first time groceries will be sold through Google’s interfaces in France -- and the first time for fresh food in the world.” 

Carrefour will also adopt Gmail and other Google services (opens in new tab) in-house for its staff of over 160,000. To help the supermarket's employees prepare for the switch, Google will provide digital training to more than 1,000 employees over the next six months.

Image Credit: Denis Linine / Shutterstock

After getting his start at ITProPortal and then working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches to how to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.