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Google's new business app builder requires no coding at all

(Image credit: Image Credit: Asif Islam / Shutterstock)

Google Cloud (opens in new tab) has announced a new app builder that requires no coding at all. 

Called Business Application Platform, the builder encompasses API management from Apigee, no-code application development from its last-year acquisition, AppSheet, as well as automation and data insights, the company said.

Announcing the news in a blog post (opens in new tab), Amit Zavery, Vice President and GM, Business Application Platform at Google Cloud, described that the Business Application Platform’s goals are to provide a “consistent way of consuming services, data, and functionality, via APIs, despite complex backends,” as well as to empower non-tech staff to quickly build apps. 

Furthermore, Google hopes this tool will simplify integration and extension of current applications, help automate business processes and enable users to extrapolate actionable insights.

To kick things off, the Cloud giant will introduce a number of new products and features, including API Gateway and AppSheet Automation. Furthermore, Apigee data source for Apigee is now generally available, enabling AppSheet users to use Apigee APIs to build apps without coding.

“With these new releases, Google Cloud (opens in new tab) is focused on enabling enterprises to take innovation beyond the realms of IT and accelerate digital transformation,” Zavery explained.

“We are confident the new category of business application platforms will help empower both technical and line of business developers with the core ability to create and extend applications, build and automate workflows, and connect and modernize applications—we can’t wait to see what you build.”

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.