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Many SMEs still aren't using AI properly

artificial intelligence
(Image credit: Image source: Shutterstock/PHOTOCREO Michal Bednarek)

Many small and medium-sized business (SMB) owners in the UK are using artificial intelligence (AI (opens in new tab)) tools without knowing exactly what they are and how they operate.

This is according to a new report from AI website building platform Zyro, which claims that 41 percent of SME owners don’t fully understand AI.

Polling 100 business owners in both the US and the UK, Zyro found that a significant portion (44 percent) consider AI to be for technology professionals, not small businesses. Half (49 percent) are also unsure how to use AI to augment their current business.

But just because they don’t understand it, that doesn’t mean SMB owners aren’t interested in learning more about the tech. More than half (57 percent) would love to know how to use the emerging tech to improve their business, and 51 percent would adopt it if they knew it could save them time.

According Gytis Labašauskas, CMO at Zyro, AI firms need to refocus their attention on addressing the SMB market. “The appetite is there, but too much of AI (opens in new tab) is currently aimed at giant enterprises,” he said.

A “huge number” of small business tasks could become automated with AI, he added, and SMB owners could be freed up to “finally focus” on more meaningful tasks. 

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.