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Microsoft boosts Dynamics 365 and business applications

(Image credit: Image Credit: JPstock / Shutterstock)

Microsoft has announced the Spring 2018 release for Microsoft Business Applications (opens in new tab) that will help organisations accelerate their digital transformation efforts with hundreds of new capabilities and new features in three core areas: business applications, intelligent capabilities and application platform capabilities. 

In terms of business applications, the company is releasing two new variants of Dynamics 365 (opens in new tab) specifically tailored to the needs of marketers and sales professionals.

Microsoft Dynamics 365 for Marketing is intended for businesses that require more than basic email marketing at the front end to turn prospects into relationships while Microsoft Dynamics 365 for Sales Professional aims to optimise sales processes and productivity. 

Microsoft is also making a push to incorporate artificial intelligence (opens in new tab) throughout all of its products.  The company's cutting-edge AI research will be infused throughout Dynamics 365 to provide users with new intelligent features that will be available in the Spring update.    

Microsoft has also announced Power Bi Insight apps to bring insights tailored to specific business scenarios across an organisation's sales, marketing, service, operations, and finance departments.  Both Power Bi for Sales Insights and Power Bi for Service Insights will be available in preview in the Spring release. 

The spring update will also contain new application platform capabilities including a significant update to the Common Data Service for Apps that will provide businesses with a broad set of capabilities to model sophisticated business solutions.  The Common Data Service for Analytics, a new Power Bi capability, will help reduce the complexities of integrating and analysing the data siloed across business apps and services.   

Image Credit: JPstock / Shutterstock

After getting his start at ITProPortal and then working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches to how to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.