Skip to main content

Microsoft looks to steal Box and Google cloud customers with new deal

(Image credit: Image Credit: IB Photography / Shutterstock)

In an attempt to lure customers over from competing cloud services, Microsoft is offering a new promotion where  enterprise users can get its products for free when they make the switch to OneDrive (opens in new tab)

The deal will run until June 30th and will allow current Box, Dropbox and Google customers to instead use the company's own enterprise software suite for free until their existing software contracts are paid off with a cap set at three years.

Microsoft has also noted that its FastTrack team will work alongside customers who switch to its cloud services to simplify and speed up the migration process of bringing their files to OneDrive and documents to Office 365.  However, to be eligible for the deal, business must not be a current customer of the company and they will have to commit to 500-user minimum. 

For businesses that are unsatisfied with their current enterprise software suites and cloud services, this deal offers a lot and taking advantage of it before the end of June would be a wise decision.  The deal may also work in Microsoft's favour in the long run since the company could potentially earn a large number of long-term subscribers by foregoing the initial revenue it would normally earn from signing up new customers. 

Most businesses rely upon Windows 10 as an operating system and already use the company's popular Office software.  By further locking users into its ecosystem, Microsoft may even be able to convince businesses to upgrade to its more expensive products such as Azure (opens in new tab) for their hosting and infrastructure needs.

Microsoft has invested heavily in its cloud services division (opens in new tab) over the past few years and gaining back market share from competing cloud services could help strengthen its position in the field. 

Image Credit: IB Photography / Shutterstock

After getting his start at ITProPortal and then working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches to how to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.