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Migrating to the cloud is the top priority for most firms

(Image credit: Shutterstock / issaro prakalung)

The amount of unstructured data harvested by enterprises is growing fast, forcing organizations to improve their data management strategies and move deeper into the cloud.

This is according to a new report from data management firm Komprise, based on a poll of 320 IT and storage professionals, which states that more than half (56 percent) are now prioritizing moving more unstructured data to the cloud.

This makes sense, given that almost two-thirds (63 percent) already manage more than 1PB of data, and spend almost a third (30 percent) of their IT budgets on storage and backup. What’s more, they expect the cost of storage and backup to rise this year.

Simply buying more storage is not a feasible strategy, the report adds, as the figures quickly add up and can burn through budgets. Instead, businesses need to be smart about their data management strategy.

A hybrid approach emerges as a solid solution, Komprise claims. Half of the businesses store data in a mix of both on-prem and cloud-based solutions, and expect to spend more than half of their IT budgets on cloud data storage in the next 24 months.

As costs rise and visibility remains low, businesses are looking to create “systematic policies for data management” (56 percent), and to further invest in analytics tools (45 percent), the report concludes.

Sead Fadilpašić is a freelance tech writer and journalist with more than 17 years experience writing technology-focussed news, blogs, whitepapers, reviews, and ebooks. And his work has featured in online media outlets from all over the world, including Al Jazeera Balkans (where he was a Multimedia Journalist), Crypto News, TechRadar Pro, and IT Pro Portal, where he has written news and features for over five years. Sead's experience also includes writing for inbound marketing, where he creates technology-based content for clients from London to Singapore. Sead is a HubSpot-certified content creator.